You're spending on marketing, and you can't tell which part is paying off. Is your no-show rate normal? Is your budget too low or just in the wrong place?
These marketing guides answer those questions with real benchmarks and plain next steps. They're written by Reneé Fouché, Director of Marketing and Partnerships at KamKal Marketing & Media in Orlando, Florida, from 20+ years of campaigns for brands like Universal Studios Orlando and Bacardi.
The categories, services, reviews, posts and Apple Maps steps that decide whether a nearby client finds you or the medspa down the street.
Budget benchmarks for med spa SEO, ads and agency fees, so you can tell whether you're underspending or just spending in the wrong place.
Membership models, pricing logic, launch steps and renewals that turn one-time visits into clients who keep coming back.
No-show and cancellation benchmarks, what each empty chair costs you, and the deposit and reminder cadence that gets clients to show up.
The three ranking factors and seven profile steps that decide whether a nearby customer sees you in the map results or scrolls past you.
Shared, VPS, dedicated and cloud hosting in plain words, plus the five checks that keep your site fast, secure and booking.
Seven steps to a domain customers can say, spell and remember, and the naming mistakes that send referrals to your competitor.
Five domain name brokers to know, what to compare before you buy, and the checkout add-ons most owners can skip.
In 30 minutes, Reneé will show you the biggest gap costing you clients right now and what it takes to close it.