You've paid for the booth, the samples and the staff. The crowd showed up, people loved the product, and two weeks later you can't say who came or what it sold. The follow-up never happened.
We're an experiential marketing agency in Orlando, Florida, and we build lead capture, tracking and follow-up into every activation. For 20+ years we've run demos, tastings and pop-ups for brands like Universal Studios Orlando, Walmart, Bacardi and Dewar's, handling the strategy, setup, staffing and follow-up so the experience drives sales, not just a crowd.
Experiential marketing lets your audience interact with your brand in the real world. A skincare brand lets shoppers try it on their own skin. A food brand hands out samples at the moment of hunger. A tech company puts the device in people's hands. It builds memory, trust and word of mouth a banner ad never will, as long as you capture the people it reaches.
People touch, taste and try your product. That's the moment a curious stranger becomes a buyer.
A live experience builds memory and trust in a way no banner ad can. People remember how something felt.
They tell their friends and buy again. One strong activation can outperform months of passive advertising.
Your product may be far more convincing in person than it will ever be on a screen. Here's where brands lose the sale after the experience is over.
You've run an event or a booth that drew a crowd, and you still can't say what it sold.
Nobody captured the people who tried your product, so trial never turned into a repeat purchase.
The follow-up was supposed to happen after the event. It didn't.
You're spending on ads, but turning attention into trial is still the gap.
Great moments happen on site, and no photo or video is captured to keep them working.
Activations feel chaotic to pull off, so they stay small or never happen at all.
Not a template. Every format below comes with lead capture, tracking and follow-up built in.
We put your product directly in your customers' hands, in the places they already shop and gather. We plan the location, design the booth, train the team and make sure every interaction ends with a captured contact and a clear next step.
A short, memorable, branded experience that turns heads and gets people talking. We handle the concept, the build, the logistics and the team on the ground, so it feels polished from the first guest to the last.
Your product in the right hands at the right moment. We target the audiences most likely to convert, and every sample collects an opt-in so trial turns into repeat purchase.
Launching in a store, showing up at a festival or hosting your own event? We create the moment people remember, and the capture plan that keeps them.
Every activation is also a content shoot. We capture photo and video on site so the experience keeps working for your social media and future campaigns long after the event ends.
Our background is marketing that drives revenue, so every activation has a job. You bring the product and the goal. We bring the plan, the people, the logistics and the follow-up. See past activations in the gallery, or build your own booth package.
We agree on the product, the audience and what success looks like in real numbers, then plan exactly how attendees will opt in.
We design the activation and pick the locations or events that put you in front of the right people, with a trained team that knows the capture plan.
We run the day, and attendees hear from you within a day of the event. Then you get a clear recap of contacts captured, sales made and what to build on next.
If your product is better in person than on a screen, an activation is how you prove it. We work with consumer brands, local businesses and event partners.
Launching or scaling a product that wins customers the moment they get to try it for themselves.
Owners who want to own their community with memorable, in-person brand moments.
Trial-driven brands where one taste, sample, or try-on removes the doubt that blocks the sale.
Teams that need activations polished enough to justify the spend, with the numbers to prove it.
Anything that's more convincing when someone can see, touch, taste or try it. Food and beverage, beauty and personal care, wellness, apparel, gadgets and home products all perform well, because trial removes the doubt that stops an online sale.
Both. We can deliver strategy only, or run the entire activation end to end: location, build, trained brand staff, logistics, lead capture and content. Most clients have us handle the whole thing so it's one less operation to manage.
We agree on the metrics before the event and report against them after. That means samples given, leads captured, sales made, follows gained and what the follow-up converted. The goal is a clear return, not foot traffic.
They get a follow-up within a day. We send a thank-you and your offer, then a short sequence that moves them to buy, book or visit, so the contacts never sit in a spreadsheet.
Yes. Activations pair naturally with event sponsorships, premieres, and brand partnerships, and we often combine them so a single moment drives trial, content, and sponsor value at once.
Most activations are judged by foot traffic and photos. These tools put a number on it: the contacts you need, the cost per contact and what the event actually returns.
Enter the budget and your sales numbers to see how many contacts you need to break even and to hit your goal.
Plan an eventSix questions that show what each event returns after costs, and what to fix first.
Take the quizGreeting and product scripts, sign-up and card drop forms, and the follow-up email.
Get the templatesIn 30 minutes, Reneé will show you the biggest gap costing you clients right now and what it takes to close it. Bring your product and your goal, and leave knowing whether an activation is the right next move.
No pressure. We prep before the call, and you leave with clear next steps either way.