Two minutes in GA4 lets us set up conversion tracking and report on what your marketing actually produces.
| Level | What it allows |
|---|---|
| Administrator | Full control, including users. Lets us link Google Ads and Search Console for you. |
| Editor | Can change settings, events and conversions, but not users. Works for most engagements. |
| Marketer | Can manage audiences, conversions and attribution. Too limited for setup work. |
| Analyst or Viewer | Read only. Fine for reporting, not for fixing tracking. |